Διαχείριση διαδικτυακής φήμης | Online Reputation Management (ORM)

Online reputation management is the set of actions and processes that are required so that the brand name or products of a company is correctly marketed online. With the raise of social web and social media, such as blogs, the reputation of a company or its products does not follow the traditional straightforward way of mass media and marketing campaigns. There are bloggers that may be discussing your brand right at this moment adding positive or negative comments. Online reputation management aims to develop the process so that you can get hold of your brand's public image instead of that being decided elsewhere outside your control. Online reputation management aids to lessen impact of negative comments online.

This point can be clarified using the following example: imagine you are the business owner of a brand that uses its sells its products either in retail or wholesale using a very well designed website. On the other hand there are discussions taking place in the Internet with negative comments since certain bloggers are dissatisfied with the level of service they received. Well, negative news travel faster than good news so other bloggers reproduce the story and the mention of your brand with negative comments grows exponentially. A potential customer is interested on buying some of your products wholesale and searches your brand in a search engine. Your brand is first on the results page but some negative stories and comments appear underneath. That potential customer already has a negative disposition towards your brand or your products without even getting in contact with you or experience what you have to offer.

Online reputation management develops the infrastructure and processes that are needed so that you can get hold of your public image and your brand name or products online instead of being decided randomly by a search engine.

Every potential customer is different and has different needs. Q base R&D treats each customer separately according to his own needs. Initially the present situation is assessed and we state clearly the goals and schedule within which the goals should be met. At this stage communicating with the client is very important so we can reiterate the present situation and revise the goals. Next we develop the infrastructure and start incorporating processes back to the public relations departments of the company. Usually there is a time frame of 6 months to execute a specific action plan while we need about a month to specifically analyze the present situation and clearly state the goals of the action plan. At the end of the action plan schedule we give a presentation to the client analyzing what was the situation, what has been done and whether or not the goals that were decided have been met.

Each business has a different online presence a different degree on engagement with the their online customers. Imagine that there are different action plans that have to be tailored for a business that selling online is their primary function (such as an e-shop) than a business that uses their online presence as a marketing tool. However lacking of specific guidelines and processes towards online reputation management would harm them both in case of negative stories online. The action plan schedule varies accordingly depending on specific needs that are different for each customer. A minimum operational time frame should be within 6 months having in mind that it may take longer than that.

Q base R&D considers online reputation management an ongoing process rather than an one-off project. To achieve maximum results online reputation management should be part of your every day business processes and requires constant monitoring, something that Q base R&D offers to all our clients.

First thing first do not take any emotional decisions just yet. Alternatively you can contact us to have a representative talk to you about your situation. We will aid you to assess the present situation and we will tailor an action plan according to your specific needs to meet your goals.

If you need further assistance you can contact some of our clients directly and discuss with them what we have offered them when they were in a similar situation.

There are many politicians, poets, writers and so on that utilize online reputation management processes and services to get hold of their own public image instead of letting it be decided at random by a search engine.