What is online reputation management (ORM)?

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Online reputation management is the set of actions and processes that are required so that the brand name or products of a company is correctly marketed online. With the raise of social web and social media, such as blogs, the reputation of a company or its products does not follow the traditional straightforward way of mass media and marketing campaigns. There are bloggers that may be discussing your brand right at this moment adding positive or negative comments. Online reputation management aims to develop the process so that you can get hold of your brand's public image instead of that being decided elsewhere outside your control. Online reputation management aids to lessen impact of negative comments online.